Not so long ago if you wanted to check when a movie was playing, you'd consult your local newspaper. If you wanted to find someone to remodel your bathroom, you'd open the yellow pagesBut for an increasing number of consumers, those habits are as dated as a pair of faded bell bottoms."Today, consumers across all age brackets use the Internet and, particularly for computer-savvy users, the Internet is the first place they'll turn for information about a vendor," says Sadie Peterson, president of SDMarCom Inc., a San Diego-based marketing firm that specializes in working with small businesses.
A simple question, What is a website? In its bare form, a website is a single domain that consists of different web pages. We should all know that by now, but surprisingly what we don’t all know, is the benefits a website can provide for your business and its shocking to witness how many business don’t actually have a website or online presence!
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The Internet offers an opportunity to introduce yourself to consumers exactly when they are searching for your business-by appearing in the major search engines,Peterson notes. "For niche businesses, the Web presents an opportunity to reach the nationwide or global community, where geographic limitations might otherwise force you out of business."Building a small business website is only the beginning. If you want your online storefront to have real staying power, you’re going to have to give it frequent doses of tender loving care. You want your website to evolve with your business and your customers and that means you’ve got to get in the habit of taking a look under the hood to make sure you’re firing on all cylinders.
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